Project PEACE is under way. Consequently, I will now write down a few ideas on it. They are meant as impulse and inspiration – just for contemplating and joining in the thinking process. Perhaps even for joining us in the activities.
SCENARIO 1 – Hands On.
One way could be to, as a first step, just do it the conservative way and found a start-up that collects money. This is how they usually do it in the “common-good sector”.
A series of very commercially oriented companies persuades people to donate money for common-good oriented companies, mostly by sending begging letters, calling people on the telephone, appealing on TV, talking to them personally or similar methods. Those who raise the money get a certain percentage of the collected money from their customers – and this is not really a low percentage.
In the same way, we could found a start-up enterprise that is responsible exclusively for collecting money for the project PEACE on the internet. There are enough ideas how to go about it. Of course, one requirement for applying such a strategy is absolute transparency with a complete disclosure of all moneys.
“Project Peace” could then spend the money for advertising and activities. However, such a strategy would quickly turn the project PEACE into a capital-oriented and thus vulnerable “enterprise”. Basically, that is not what I want. Which is why I would prefer organising the project PEACE without money (see: #nocapital). Consequently, I prefer another concept.
Concept 2 – Soft, Quiet and Prudent.
A second approach is that we look for persons who “think like we think” in a very unobtrusive way and make them enthusiastic about our project, thus creating a “quiet and nice” snow-ball system. Naturally, we are also looking for people who have a “multiplying power”. But that is not a necessary requirement. On the contrary: all persons are equally appreciated and we need them all.
What I like is that, especially for the goal PEACE, you need values such as mindfulness, humility, neutrality and consideration to an extremely huge extent. Adversely, capitalisation will basically always promote the interests of individual persons or collective systems.
I rather like soft, quiet and prudent.
Consequently, I prefer the second scenario, because it is the more honest and perhaps in the long run the more successful one. Another reason is that the very kind of idea I described in the first scenario can basically be seen as part of the problem. And to say it with a metaphor: you do not want to and probably cannot “exorcise Beelzebub with the Devil”.
But even for “soft, quiet and prudent”, you will probably need a few requirements, such as a nice logo and a manifesto for PEACE. Along with a “value and culture paper” and perhaps a few simple and basic rules. And this is where professional assistance would be very welcome.
A possible way.
We could start a “snow-ball system” for PEACE using the “principle friends of friends”. If this got under way, it might be a way towards reaching the great goal!
(Translated by EG)