Whenever it starts, we switch channels. Even adolescents take flight and choose the geriatric programs ARD and ZDF. You guessed it: we are talking advertising. Commercials. Billions are spent, billions vanish into thin air like the money of the banks.
Now, You Tube has been there for five years and – surprise, surprise! – people watch commercials without being forced to. The most successful viral (that is how you call advertising by way of personal recommendation) has grown to be watched by 134 million people. With a maximum price of 5,000 Euros per commercial. The number one of cost-free advertising is a producer of mixers that whip everything you insert.
Isn’t that a wonderful idea for medium-sized enterprises? Advertising for millions without spending millions?
How it works? Well, look into the Top 10 of ViralsTop and remember my definition of “idea”: an idea is an idea if it modifies how we perceive something.
The rest is will-power, competence and courage.
SIX
(Translated by EG)
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