Internet & Marketing

Among other things, Claudia Toth is responsible for the InterFace blog IF-Open at InterFace AG. Naturally, she and her fellow workers keep finding interesting things while browsing through the internet. Here is one of those things:

Interaction Creates Competitive Advantages – How to Optimize Your Web Presence!

This is the title of an article from the “Computer Woche” giving ten items of advice for web design. Here are the punch line and the link.

If you wish to gain an advantage over the competition by using the internet, it is no longer enough for your enterprise to simply be present. In times of Xing, Facebook, Twitter and co, enterprises can no longer afford to use their homepage just as an online visiting card that shows the company and its products.

Anja Rau, usability expert with the internet agency Leo Burnett GmbH in Frankfurt, says it in a nutshell: “The age of online visiting cards is a thing of the past. A website should be able and willing to do more than just cry look, here I am. – It should offer attractive content and relevant interaction.”

The Web 2.0, as we know it today offers numerous technologies enabling enterprises, partners and customers to interact directly and efficiently. Thus, a company website as an efficient communication and interaction medium opens various chances for firms to link customers to their enterprise and win new ones, establish a brand, increase the awareness of the market and optimize internal and external business processes.

For the complete article by Diego Wyllie, who concludes by relating ten practical hints given by web experts for making your company website more user-friendly and therefore more customer-oriented, follow the link.

It is an exciting link. We, too, can and want to learn a lot through it.

(Translated by EG)

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