Being an AG, we have to do Risk Management. With only our best interest in mind, our ever so caring federal legislation forces us (among many other things) to execute this procedure regularly. It is also part of the ISO certification process. The same is true for “learning from mistakes”, and many other allegedly useful things.
So what we do is talk about Risk Management. We mentally let all possible risks our enterprise might face materialize. The scenarios are endless, and we discover all our weaknesses, even though we are not doing a SWOT analysis. Sadness spreads.
And then we are supposed to describe what countermeasures we are taking in order to minimize the risks and overcome the weaknesses. If you spend enough time doing a really diligent brainstorming on all this, you could write down thousands of pages of frustrating literature. After all, being an entrepreneur – like our entire life – is just one great risk!
The management coach Dr. Martin Kaufmann says that his approach is different. He never tries to overcome or alleviate the weakness of people who come to him with their sorrows. Basically, he believes that this is not possible, anyway. Instead, he tries giving people the courage to find their strengths and then try to further develop them. That is both feasible and enjoyable.
I think this is true. I also think the same is true for enterprises. Consequently, the motto should be:
Let us find our own strengths and further develop them!
Starting now, I will no longer do any Risk Management (which, incidentally, had better be named “weakness analysis”). Instead, I will limit myself to critically appraising our strengths – and how to best further develop them!
🙂 How unfortunate that our legislation explicitly demands Risk Management …
RMD
(Translated by EG)
P.S.
You will find all articles I wrote in the entrepreneur’s diary in the Drehscheibe.
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