Focus: Cronyism
It has been moved a lot: from my briefcase into my suitcase, from my bedside table to my desk, from my car seat to the train seat, then into the hotel and back into the suitcase. All through the last week, it travelled with me.
Except that I never found time to read it. The reason is probably because I was too busy doing cronyism.
But seriously: I like this “brand eins” quite well, too. After all, it supports my prejudices. Because I am sure that many small ones can fight even the gigantic ones quite well, provided they stick together.
And we all know that you will most enjoy the magazine in which you find written what you already believed, anyway. Basically, it is a very simple concept. I, too, subscribe to it.
But let us take a closer look at the magazine itself. Here are a few of the articles you should read:
- Short article: Is it true that families are wiser? (page 14)
- Cool article: Can you give me a Deutsch Mark? (on the EURO, page 30)
- Long article: The entire focal article (page 47)
- Beautiful article: Progress thanks to technology (page 41)
- Economical article: iHype – the Apple balance sheet (page 36)
And before long, I will have met the communications advisor Barbara Schieche (Twitter: @Schieche). She was invited to visit the “brand eins” publishing house in Hamburg, because she had been taking part in a marketing competition.
She told me that all participants had received an invitation. Also, she said she always gets a prompt reply when sending an article or reader’s comment to “brand eins”. To me, this, too, sounds like well organized “cronyism”.
And then I invited Barbara Schieche to listen to the presentation by Frau Fischer at InterFace on July, 21st …
She was delighted! Just like I very much look forward to the presentation.
RMD
(Translated by EG)
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